What are the advantages of Sogo compared to Ceramic floor tile?
Sogo, a fully homogenous tile is far superior to ordinary ceramic floor tiles. Ordinary ceramic floor tiles are porous products and require to be glazed before use. Sogo on the other hand is an unglazed product. It is made of single compact body mass and is fully vitrified (water absorption near zero). This makes it stronger and more durables.

The near-zero water absorption resulting from a high degree of compaction imparts more strength and reduce the moisture & thermal expansion, thus facilitating joint free applications. The use of all pure-white raw materials ensures that there are no contaminants or impurities, which may otherwise deteriorate the product. The high firing temperature (1200°C) ensures complete reaction between all raw materials to obtain a high level of vitrification.

What steps are recommended at the time of purchasing SOGO?
First and foremost a small quantity of extra tiles must be purchased over and above those specified by the contractor, say at least a box more. This is to make up for shortfalls that may arise eventually. It is likely that tiles belonging to the same batch (and hence same shade) may not be available at a later date. This may result in a compromise to use tiles of a different batch or shade that may disturb the overall homogeneity of the floor/wall. For the same reason, it is important to check at the time of purchase, the batch numbers and shade numbers on all the boxes for uniformity.

What is the life of the product?
The superior technical properties of SOGO, ensure that its wear resistance and scratch hardness are significantly higher than ordinary ceramic floor tiles or natural marbles. Depending on usage of the polished surface the life of SOGO will be much more than that of the best Italian marble or granite.

Is SOGO scratch proof?
The scratch resistance of SOGO is much higher than ordinary ceramic floor tiles, cement mosaics and natural stones such as Italian marble and granites.

Does the design seen on top of the tile remain forever or will it displayed with use?
Is SOGO a fully homogenous tile?
The designs on the tile are printed with what are known as soluble salts or penetrating pigments. As the name suggests these salts penetrate to a depth of 2-3 mm below the surface of the tile. Thus the design is present up to 25% of the thickness of the tile. Being such a hard material, it is virtually impossible to remove this amount of material to make the design disappear.

All SOGO Vitrified Tiles are fully homogenous vitrified and they have uniform properties all through its body, which guarantees they quality of the tile.

Thickness of SOGO is very less compared to marble slabs. Is it weaker than marble?
Does it crack like marble after fixing?
No. SOGO is tough and long lasting because it is manufactured using the finest white burning clay in the world, imported specially from Ukraine. High quality minerals are mixed with this clay to form a unique body composition. 4600 ton presses compress and compact the powdered mass to form the tile. The tile is then fired in a 142 m roller hearth kiln at an ultra high temperature of 1200°c leading to high degree of vitrification to make the product stronger. This process makes SOGO harder than natural stones such as granite and marble.

Its lower thickness does in no way reduces its strength and during normal use it will never crack like a marble.

How durable is SOGO Vitrified Tile? Can it be used for heavy traffic areas?
This product is designed for heavy traffic areas. Its high hardness and breaking strength compared to marble and other ceramic flooring make it an ideal choice for high traffic application. It is specially suited for high traffic areas such as hotel lobbies and airports from the point of durability and aesthetics.

If maintained properly, that is, kept free of grit and sand, it should last the lifetime of your home.

Can this be fixed on existing floor?
Yes, it can be fixed on the existing floor but by employing synthetic adhesives.

Can it be fixed with minimum gap between the tiles?
SOGO is a pre-sized product with very low moisture and thermal expansion. It may be used for a joint-free application.

Should expert advise be sought at the time of fixing the tiles?
Yes, being a high value product and to get 100% satisfaction it is of paramount importance that great care and skill is employed while fixing the tiles. The company's service engineers or sales personnel may be contacted for assisting the contractor/mason for guidance on installation and for post-laying maintenance tips.

How should SOGO floors be cleaned regularly?
All the tiles, of whatever kind (natural stone, marble, granite and unglazed ceramics) have surface micro porosity.

The excellent SOGO product has negligible micro porosity. In the case of particularly delicate LIGHT SHADES or PLAIN COLOURS in general, there may be some cleaning problems, which could even be serious. We recommend: after laying, clean the perfectly dry floor throughly and apply any commercially cleaning agent available in the market. Follow the instructions on the product meticulously for effective results.

How does one clean the tiles/maintain/get rid of stains?
On a regular basis you can sweep the floors to remove any tracked in dirt and keep an anti-dust mat by the exterior doors to minimize abrasive dirt, like grit and sand, being brought in by people's shoes.

Other than that, just use a neutral PH detergent or standard tile care product to mop or sponge tiles as required.

Can a SOGO be used on the wall?
Yes, but for internal walls only. They are also suitable for external walls and cladding but for these applications special mechanical fixtures must be used for anchoring the tile.

What are the manufacturing technologies used to create SOGO?
We use the best machineries and technologies to ensure that SOGO is truly a high quality product suited to satisfy all your expectations.

The SOGO raw materials are mixed in continuous ball mills to ensure consistency in the product, 4600 ton presses are use for better compaction and the largest kilns used to fire it.

We use various technologies to design the tile. We have the Soluble Salts Technology and the Advanced Power Feeding technologies like roll-feed and multi-pipe with special granulators for getting the granulated effect.