Sogo Ceramic Private Limited, promoted by the Samay Group,
has launched Sogo Vitrified Tiles in the Tamilnadu market.
Briefing
media persons at the launch here yesterday, Ajith Singh, vice-president
marketing, said that the Indian ceramic industry is witnessing
a rapid growth with a lot of technical advancement and infrastructure
development and added the flooring section is also witnessing
encouraging changes with the introduction of vitrified tiles
in the market.
He
said the brand is available in various sizes viz, 4x3, 3x3
and 2x2 and added that the brand would undoubtedly be of superior
quality as compared to others. He said Sogo has fulfilled
a long standing demand for superior white tiles in the market
by introducing Mega White series with 3x3 king size and further
said that it had received a tremendous market response in
the Mumbai and Bangalore. He said Cochin market was showing
signs of growth within 3 days of launching.
Ajith
said Vitrified tiles are produced with excellent raw materials
pressed at high pressure and fired at a very high temperatures
to get a body section that retains almost zero porosity and
low water absorption rate (0.03 per cent). These characters
confirm the fitness and durability of the tiles, he said and
added that these tiles have greater design possibilities and
can be mirror polished to get floor of ones choice.
He
further said that vitrified tiles had no alternate in ceramic
floor and that these tiles have replaced the natural stones
and marbles thereby ensuring stoppage of environmental depletion
through mining.
NT Bureau, Chennai
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