Sogo Ceramic Private Limited, promoted by the Samay Group, has launched Sogo Vitrified Tiles in the Tamilnadu market.

Briefing media persons at the launch here yesterday, Ajith Singh, vice-president marketing, said that the Indian ceramic industry is witnessing a rapid growth with a lot of technical advancement and infrastructure development and added the flooring section is also witnessing encouraging changes with the introduction of vitrified tiles in the market.

He said the brand is available in various sizes viz, 4x3, 3x3 and 2x2 and added that the brand would undoubtedly be of superior quality as compared to others. He said Sogo has fulfilled a long standing demand for superior white tiles in the market by introducing Mega White series with 3x3 king size and further said that it had received a tremendous market response in the Mumbai and Bangalore. He said Cochin market was showing signs of growth within 3 days of launching.

Ajith said Vitrified tiles are produced with excellent raw materials pressed at high pressure and fired at a very high temperatures to get a body section that retains almost zero porosity and low water absorption rate (0.03 per cent). These characters confirm the fitness and durability of the tiles, he said and added that these tiles have greater design possibilities and can be mirror polished to get floor of ones choice.

He further said that vitrified tiles had no alternate in ceramic floor and that these tiles have replaced the natural stones and marbles thereby ensuring stoppage of environmental depletion through mining.

NT Bureau, Chennai